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Teardown 16 · Hera, the AI creative canvasTrust 50%

Teardown 16

Hera

It guessed my brand colour instead of asking

What Ayush said · teardown

“An all-in-one canvas for anyone who makes creatives. You can generate images, design, animate, and direct multiple images in one place, while keeping control of editable layers.”

10 screens · about 3 min

start ▶

I want ads and a launch video in my own brand, fast.

Teardown 16 · Hera, the AI creative canvasTrust 50%55%
{TAP}

Fig. 1: The real home page: images, design and motion on one canvas.

One canvas for every creative

One canvas for every creative. Big promise.

What Ayush said · walkthrough

“What they are targeting is anyone who does creatives. It can generate images, design, animate, and direct multiple images, all in one canvas.”

Teardown 16 · Hera, the AI creative canvasTrust 55%60%
{TYPE}

Fig. 2: Starter prompts: one builds the brand from a link.

My brand, from a link

Give it my site, get my brand. Nice.

What Ayush said · walkthrough

“One of the messages is to build the brand from a particular link. You can upload your own brand language and everything that can help you create that particular skill.”

Teardown 16 · Hera, the AI creative canvasTrust 60%55%
{TYPE}

Fig. 3: My site, drawn by us: a line runs round its edge.

A tricky site to read

My site is a tricky one. Let's see.

What Ayush said · walkthrough

“This is a very hard website to do an analysis on, the one I created, because there's always a line going around the website.”

Teardown 16 · Hera, the AI creative canvasTrust 55%65%

Fig. 4: A side panel lists its thinking, step by step.

It shows its work

It shows its work. I like that.

What Ayush said · walkthrough

“It also shows you what it is building when you ask it to create that. You can look at the thinking part.”

Teardown 16 · Hera, the AI creative canvasTrust 65%40%
{TAP}

Fig. 5: Every swatch green. My brand is purple.

Green? My brand's purple

Green? My brand is purple.

What Ayush said · walkthrough

“My specimen is built around a purple colour. That is the brand colour, and they have chosen the wrong brand colour for this particular application.”

Teardown 16 · Hera, the AI creative canvasTrust 40%35%

Fig. 6: Link in, guideline out, no question between.

It never asked

One question would have saved this.

What Ayush said · walkthrough

“It would have been better if they had asked me questions, because right now the brand language they have built is around a green colour.”

Teardown 16 · Hera, the AI creative canvasTrust 35%30%
{TAP}

Fig. 7: The text edits. The colours won't change.

Everything but the colour

I can move everything except the one thing that's wrong.

What Ayush said · walkthrough

“I can edit these things too, but I cannot change these colours.”

Teardown 16 · Hera, the AI creative canvasTrust 30%20%
{WAIT}

Fig. 8: A spinner. No progress, no time left.

Loading, nothing to see

Still loading. Is it doing anything?

What Ayush said · walkthrough

“I'm just waiting for it to create the launch video. It hasn't shown me what's happening, it's just been loading for a while.”

Teardown 16 · Hera, the AI creative canvasTrust 20%50%

Fig. 9: Ask the colour first, then let me watch it draw.

Ask first, then draw

Ask me first. Then show me the pen at work.

What Ayush said · walkthrough

“It needs to first ask the user what their brand colour is if they are confused.”

Teardown 16 · Hera, the AI creative canvasTrust 50%

What mattered

The journey

Trust, slide by slide

Three moments

  1. 05Green? My brand's purple
  2. 06It never asked
  3. 08Loading, nothing to see
Teardown 16 · Hera, the AI creative canvasTrust 50%

C

Our grade

Good canvas, never asked

A good canvas. It just never asked.

What Ayush said · teardown

“An agent that confidently picks the wrong brand color has failed at the very first step, and a two-second question would have prevented it.”

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