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Teardown 02 · Articos, AI user researchTrust 50%

Teardown 02

Articos

Ten AI personas and a wait with no end in sight

What Ayush said · teardown

“Ten AI agents go through your website to understand your audience, then tell you who will buy, how the site performs, and what to improve.”

11 screens · about 3 min

start ▶

I want to know who'd buy before I build more.

Teardown 02 · Articos, AI user researchTrust 50%
{TYPE}

Fig. 1: Step one: share your website.

Ten agents, one URL

Ten agents to meet your audience. Promising.

What Ayush said · walkthrough

“it uh, creates like 10 different agents which will go through your website and understand uh, your audience”

Teardown 02 · Articos, AI user researchTrust 50%65%
{SCROLL}

Fig. 2: Setup, filled in from the site.

It read my site

It read the site for me. Nice.

What Ayush said · walkthrough

“You can add information like what you sell, who buys it, where they are. But mostly it can pick up information from the website itself.”

Teardown 02 · Articos, AI user researchTrust 65%70%
{TAP}

Fig. 3: Choose your audience, then the countries.

Who do I ask?

Pick who to talk to, then the countries.

What Ayush said · walkthrough

“it will first ask what kind of people do you want to talk to.”

Teardown 02 · Articos, AI user researchTrust 70%50%
{WAIT}

Fig. 4: The build screen: no count, no clock.

Building… still

Still building…

What Ayush said · walkthrough

“it's taking it like ages to uh, completely build the personas.”

Teardown 02 · Articos, AI user researchTrust 50%35%
{TAP}

Fig. 5: Start a study stays grey.

Locked out

Locked out, and nobody says for how long.

What Ayush said · walkthrough

“I cannot click on the start a study button after it has not yet been done building the 10 personas.”

Teardown 02 · Articos, AI user researchTrust 35%30%

Fig. 6: The dots, up close.

Progress or slideshow?

Progress, or a slideshow?

What Ayush said · walkthrough

“There is a uh, progress bar, but it also looks like a scrollable bar”

Teardown 02 · Articos, AI user researchTrust 30%25%
{TAP}

Fig. 7: No back, no save.

Is there a way back?

Can I leave without losing it?

What Ayush said · walkthrough

“can I go back from here or not? I feel it is intentionally making it difficult for me to understand what is happening.”

Teardown 02 · Articos, AI user researchTrust 25%55%
{TAP}

Fig. 8: The dashboard, once you're in.

Four good studies

Once you're in, the studies are well made.

What Ayush said · walkthrough

“it has like four options. One is user interviews, uh, landing page test, message testing, and A/B testing.”

Teardown 02 · Articos, AI user researchTrust 55%45%
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Fig. 9: A/B test: public sites only.

Public URLs only

What about the thing I haven't shipped yet?

What Ayush said · walkthrough

“Over here you have to give a publicly available website to do the A/B testing”

Teardown 02 · Articos, AI user researchTrust 45%65%

Fig. 10: Before and after: count it, show it.

Show me where we are

Tell me where we are.

What Ayush said · teardown

“A clear progress indicator showing how many personas are done and what the system is doing, not carousel-style dots”

Teardown 02 · Articos, AI user researchTrust 65%

What mattered

The journey

Trust, slide by slide

Three moments

  1. 05Locked out
  2. 07Is there a way back?
  3. 10Show me where we are
Teardown 02 · Articos, AI user researchTrust 65%

C

Our grade

Speed broke trust

Speed was the promise. The wait broke it.

What Ayush said · teardown

“A useful idea with a well-structured set of study types, let down by the wait. When the product's main promise is speed, a long, opaque build step is the worst place to lose trust.”

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