Teardown 04
A gift-card app that asks for everything before it gives anything
“Digital greeting cards and gift cards that make gifting easy, backed by a large user count and five-star ratings on the App Store and Play Store.”
11 screens · about 3 min
start ▶Birthdays sneak up on me. I want to send something nice, fast.
Fig. 1: The sign-up screen: a crowd and five stars, before anything else.
Lots of people, five stars. I'm in.
“which is focused on multiple things, which is like making the gifting easy and the total number of people who uses this gifting card, as well as their five star rating in the App Store and Play Store.”
Fig. 2: My name, then a party: the welcome video.
A party, just for typing my name.
“So after once you have gotten your uh, name done, it takes you to a very uh, nostalgic and like people and celebration kind of a mood where like it's a video playing out where you can see how things are done.”
We'll text you a code to confirm it.
Fig. 3: The phone number step. Look for the skip: there isn't one.
My number already? I just got here.
“Over here it asks for the number. There is no skip over here.”
Fig. 4: Email, then birthday and three opt-ins, all switched on.
Email, birthday, three opt-ins. Still no way out.
“you ask for the email as well, and there's no skip for the email part.”
Unlock more before your first card.
Premium cards and designs
More ways to personalize
Cancel anytime during the trial
Start free trialNot nowFig. 5: A premium sheet, before a single card is sent.
Pay? I haven't sent one card yet.
“if you do not have a premium account, it tells you about to try uh, their premium account, and also they have the full trial pack as well.”
Fig. 6: Setup, then a bow ties itself while it builds my list.
A bow while it builds my list. Cute.
“after selecting those brand, they starts with tying the bow, and based on that they pick up and create a list for you.”
Fig. 7: The home page, with an “on hold” banner and nothing to tap.
On hold? I haven't done anything yet.
“in the home page, there is a thing of your account is on hold situation, which I'm not aware when can it happen.”
Fig. 8: Adding a reminder: every field by hand.
My calendar already knows every birthday.
“the user has to manually put all the information. What if they able to connect to the Google Calendar or any other calendar that can fetch the information?”
Fig. 9: The card editor: preview, then make it mine.
This part is a joy. A tiny design tool.
“Editing card is pretty much simple. You just go ahead, click on preview, and then personalize the card.”
Fig. 10: The same reminder screen, before and after.
One tap, and every birthday is in.
“Connect Google Calendar or Apple Calendar to import birthdays and events, in onboarding and when adding reminders.”
B-
Our grade
Lovely inside. The front door is heavy.
“A clean, easy card and gifting app weighed down by a long, mandatory onboarding and manual reminder setup, with room to add personality.”